initial ideas proposal

Name of channel: detached 

Genre: horror

Overview of the idea for the TV channel advertising campaign:

All adverts show an object that doesn't make sense with that person/situation, making it seem very usual and creepy. The first 3 represent that the new channel is about horror but all say "coming soon..." and the name and time the channel starts is revealed on the last advert.

1. baby - child playing with toys but 

2. woman - pushing a pushchair but reveals there is no baby

3. child - playing on a swing but is holding a hammer

4. montage - all 3 edited together and more information about the channel.

How will this fit the requirements of the brief?:

It will be able to fit the target audience (16-25 years) while still being suitable to be broadcast to a daytime audience.

How will you use media language in these 4 adverts?:

I will use horror stereotypes to enforce the idea of a horror channel being advertised.

What do you feel you need more practise of in achieving your ideas?:

I would need more practise of making sure the lighting looks good and also making sure there aren't any continuity errors in my videos to achieve my ideas.