statement of intent
Statement of Intent My TV adverts for a new horror TV channel called "Detached" will aim to create a brand identity that makes the audience intrigued as the TV adverts will create a sense of mystery as adverts are supposed have a creepy element to it, showing an object that doesn't make sense with that person/situation. As well as this the name encourages the audience to become immersed in the films shown on the channel. My adverts will include three different locations and people, and the fourth advert will be a montage of the previous three advents. In my first advent, it will show a baby playing with toys and at the end reveal a child's drawing of people (inferred family) with a dark large figure next to them. In the next advent, it will be woman walking down a dark alley pushing a pushchair, at the end it will show that there is no baby in the pushchair which will make the audience question what is happening and the added music in post-production will create a sen...